LeaveLogic
PROBLEM
When LeaveLogic was acquired, its brand was built for a startup — scrappy, independent, and disconnected from the parent insurance company's established identity. The visual language didn't reflect the scale, credibility, or tone of the acquiring organization, and there was no cohesive brand narrative that communicated the product's actual value to HR professionals: the relief and confidence that comes with having leave management handled.
OUTCOME
The refreshed brand and logo earned a Marcom Platinum Award — independent validation of the creative quality and strategic alignment of the work. The campaign gave LeaveLogic a distinct visual and emotional identity within the parent company's portfolio, one that resonated with the HR professionals it was built to serve.
